that they will never reach the full potential of their programs profit if their programs cost $20, and i mean for the small ones that arn't worth anything. it's retarded im trying to find an mkv to mpeg4 converter and everyone is like.....well you can download my program for free but you have to pay to use it. until they figure this out they will get pirated to fuck.
This happens with iPhone app store apps. People are like "Gee I should charge for my app, because I can," and watch as 98% of their potential users disappear.